Industrial Organization
Contemporary Theory and Practice
Lynne Pepall, Daniel Jay Richards, George Norman
Published: 1999
Pages: 725
This textbook represents a distinct entry in the Industrial Organization market, bringing modern I/O analysis to the undergraduate level. The authors combine formal analysis with many practical applications. Consistent with modern analysis, the authors focus explicitly on the nature of strategic interaction and make extensive use of game theoretic tools. At the same time, they never lose sight of the policy motivation behind much IO analysis. The presentation does not assume familiarity of calculus, however, it relies heavily on the ability to work through algebraic equations.