Project Marketing

Most traditional project management implementation processes have long ignored the hidden responsibility of the project manager: project marketing. The role of the project manager as marketer is one that cannot be ignored in today's competitive market. It is imperative to the success of product sales that a plan for marketing that considers the needs of the client be outlined from the beginning of the project. The framework for a project marketing plan is outlined, along with the rationale and steps for implementation. Components of the project marketing plan include: Client Analysis, Marketing Strategy, and Evaluation and Control.