Writing for the Web

Hook surfers' attention Write informative, persuasive Web text Create dynamic personal and corporate Web pages Hundreds of books have appeared recently on how to design new Web pages and jazz up existing Websites with graphics, sounds, and links. But effective Websites contain much more than far-out videos, graphics, and sounds -- they also contain text that people will want to read. Writing for the Web demands a different kind of writing, one that incorporates the styles of both print and TV writing. This book will not teach you how to code in HTML, or apply cascading style sheets, or code applets in Java. It will offer sound principles that writers should bear in mind as well as exercises to strengthen writing skills and eliminate bad writing habits. The principles are based on the author's firsthand experience and on the experience of organizations that rely on Web communications for their very existence.