The Ecology of Commerce

"This important book envisions how the United States can construct 'an economics of common good.' Rather than worrying about saving the environment, we must worry about how we can encourage businesses to 're-imagine' and 're-invent' themselves as cyclical operations, 'cradle to cradle.' Hawken advises three broad approaches: observe the waste-equals-food (raw products) principle of nature; change from a carbon to a hydrogen/sunshine-based economy; and create systems that support restorative behavior. Businesses, nations, transnational corporations--all should recognize that the freedom to operate can only be experienced 'within the discipline of social responsibility.'"--Library Journal.