Typographica

A trail-blazer in its day, Typographica is ripe for rediscovery and reappraisal by a new generation of designers and image-makers.¦Herbert Spencer's Typographica magazine fused new typography and graphic design, avant-garde art, printing history, accounts of the Modernist pioneers and environmental photography to create one of the most remarkable journals ever to emerge from British cultural publishing. Typographica was unusual not only for the consistency of its editorial vision but for its longevity - it was published in London in two series of sixteen issues each, from 1949 to 1967 - especially since the magazine made, and was expected to make, no profit for its gentlemanly owners. Rick Poynor presents a detailed examination of the magazine's development and also provides insightful analyses of both its editor and publisher/printer, Lund Humphries. Spreads and details of the magazine are engagingly reproduced and accompanied by discursive and informative captions.