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Predictably Irrational
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Dan Ariely
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Purple Cow
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Seth Godin
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Marketing
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Gary Armstrong
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A Concise Guide to Market Research
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Marko Sarstedt, Erik Mooi
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When Corporations Rule the World
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David C. Korten
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Marketing Management
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Philip Kotler, Kevin Keller, Mairead Brady, Malcolm Goodman, Torben Hansen
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Winning in Emerging Markets
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Tarun Khanna, Krishna G. Palepu
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Hello Kitty
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Ken Belson, Brian Bremner
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Competitive Identity
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Simon Anholt
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Marketing
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Gary M. Armstrong, Philip Kotler
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