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Predictably Irrational
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Dan Ariely
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Purple Cow
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Seth Godin
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The Disneyization of Society
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Alan Bryman
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Marketing Metrics
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Paul W. Farris
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Hit Makers
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Derek Thompson
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A Concise Guide to Market Research
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Marko Sarstedt, Erik Mooi
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Marketing Management
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Philip Kotler, Kevin Keller, Mairead Brady, Malcolm Goodman, Torben Hansen
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From Van Eyck to Bruegel
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Metropolitan Museum of Art (New York, N.Y.)
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Pricing Strategies
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Robert M. Schindler
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Satisfaction
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Chris Denove, James D. Power
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