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Predictably Irrational
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Dan Ariely
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Purple Cow
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Seth Godin
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Marketing Management
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Philip Kotler, Kevin Keller, Mairead Brady, Malcolm Goodman, Torben Hansen
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Modern Multidimensional Scaling
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I. Borg, P. J. F. Groenen
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Marketing
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Gary Armstrong
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When Corporations Rule the World
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David C. Korten
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Understanding Consumer Decision Making
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Thomas J. Reynolds, Jerry C. Olson
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Iran
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United States. Bureau of International Commerce
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Price Management
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Hermann Simon, Martin Fassnacht
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How to Sell Anything to Anybody
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Joe Girard
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